Luiz F. Costa Macambira, the CEO of the Forbes Monaco states in the September/October issue 2019 that the yacht industry has entered a new era of luxury. That of the giga yachts. He is also wondering who will be the first Monaco resident to flash their giga.
The miniature country has a lot of potential habitants to do that. Unprecedented in the industry, the Italian superyacht shipyard Benetti has launched earlier this year already three gigayachts. All different design and each over 105 meters, which means that they are almost the length of a football field.
What if the future buyers would come from a totally different direction, China? The biggest, tallest, oldest, newest, deepest and highest are attributes that fit the language in China when you want to impress.
As to impress is it, right? For spending good time with the family and friends the “normal” Superyachts do the job already.
One might be questioning this latest trend of building always the biggest, the longest, the deepest and the highest. But let the industry surprise and show it has it all to make this development sustainable.