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© 2018 by PureJoy!




September 28, 2018

A well-kept secret of Finland. Endless lakes and the Nature’s Table like no other. Big enough to own the sky, land and the lake. Small enough to feel cosy

and safe. The scents - slowly breathing in the purest air in the world. Letting go of the stress of city life and daily duties. Inviting your Qi to flow freely. Recharging your system.



Employee and customer engagement trips

PureJoy! Media is proud to present GoSaimaa Ltd, a new member of the World Snow and Ice Forum - the Forum to be part of when influencers meet and generate new business with each other. GoSaimaa Ltd is an organization promoting this wondrous Saimaa Lakeland area.


-  GoSaimaa  Ltd  is  a  corporation  founded  by  the  local  cities,  municipalities  and  travel  companies.  The  key  aim  is  to  boost  tourism  in  South  Karelia  by  marketing  the  diverse  product  selection  by  the  travel  service  producers,  tells  director  Juha  Sorjonen.   


- GoSaimaa Ltd is a corporation founded by the local cities, municipalities and travel companies. The key aim is to boost tourism in South Karelia by marketing the diverse product selection by the travel service producers, tells director Juha Sorjonen.



Saimaa Lakeland and its small cities are inviting incentive groups with an offering that is well suited to the urban Chinese, underlines Juha Sorjonen.


Recently, GoSaimaa witnessed its first big launch for international markets and is now working hard to become China-ready with its travel products.


PureJoy! Media will cover different aspects of Saimaa lake area with its newest partner GoSaimaa Ltd. Unforgettable activities, good food, sauna and the nature

itself are packaged for the demanding incentive customers.

”Give me something unique” is the sentence travel professionals hear

every day. In the field of incentive travels, the trend is to focus on quality content instead of noisy fun.




Recharging with locals

Juha reminds me that more than 60 % of the summer citizens in this area are locals and Finns with family roots in the area. Thousands of summer cottages lie by the shores of the big lake. 


Well, Saimaa Lakeland is one of the areas where Finns the

mselves have their hiding places. The Finnish summer cottage culture is blooming, as people return to their native land for the summer.


In a small country like Finland, most people in big cities are from somewhere else. From Saimaa area, from Lapland, from the South West Coast etc. The very Finnish summer cottage life provides a physical and mental getaway from the daily grind. All in all, the summer cottage life is an institution in Finland. On average, every fifth household in Finland has some kind of a summer cottage. During the summer holiday months, Finns flock to the countryside for peaceful relaxation

at cosy hideouts.




There are both luxurious cottages and smaller cabins that offer only minimal amenities. After all, true luxury has nothing to do with what money can buy. Finland has been ranked the nation with the happiest people and the purest air in the world. I think it has to do with the two main resources that are closeness to the mother earth and the real connection us Finns still have with it.


- Incentive travellers can enjoy the comfort of local hotels and spas and fully embrace the closeness of the nature, its forests and lakes, agrees Juha Sorjonen. Finns are famous for being good organizers of both big and small events. The infrastructure can be trusted and the safety is a key component in everything.

Saimaa lakeland and its cosy country cities welcome Chinese incentive and meeting travellers whole-heartedly.



The cities of Imatra and Lappeenranta are pleasant and enjoyable – totally walkable with interesting local shopping opportunities, accommodation services and restaurants.

Lappeenranta and Imatra region is located near the Russian border only a couple of hours away from the Finnish capital Helsinki. From Helsinki, groups can easily get here by train, bus or car within just a few hours. Public transport is an easy and affordable way of travelling in Finland. It is also possible to travel visa-free from Lappeenranta to Russia and combine the beautiful lakeland nature with the cultural metropol is of St. Petersburg.





Facts and figures

  • Lake Saimaa was listed in top 5 of the most beautiful lakes in the world (Wallstreet Journal 2014)

  • Lake Saimaa boasts Finland's largest lake surface area with 4,460 km2 maximum length and 194 km maximum width.

  • Distance (km) from Helsinki to Lappeenranta: 220 km. From Helsinki to Imatra: 255 km. From St. Petersburg to Lappeenranta: 190 km. From St. Petersburg to Imatra: 202 km. By train: from Helsinki to Lappeenranta 2 h 2 mins and from Helsinki to Imatra 2 h 33 mins.





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