The Chinese online booking site Ctrip says that 500.000 Chinese travelled overseas for medical related services in 2016.
It is calculated that the health tourism spending is around ten times greater than regular outbound Chinese travel. During the Golden Week holiday travels many choose the opportunity to improve their health over the traditional travel programs.
So many Chinese are - despite of their success - overworked, overfed, undernourished even and unfulfilled. What needs to happen in the marketing from relaxing retreats to providers of medical treatments is simplicity. Simple to buy, simple to access and enjoy.