International multichannel media
HEALTH & WELLBEING TOURISM
Visibility among the right target groups
PureJoy! is a B2B multichannel media focusing on Chinese influencers and partners.
It is published in English and partly in Chinese. Content is spread in the Chinese social media as articles, videos as well as digital magazine.
Health and wellbeing traveling are the main themes for 2018 and 2019.
CHANNEL FOR YOUR AWARENESS
HOW IT WORKS?
PureJoy! Media is a combination of and a communications platform and sharp shopping in the area of health tourism. It is an international multichannel media embracing the customers and avoiding the roadblocks when developing the China business.
Our Health Tourism Advisors are pathing the steps with our direct contacts in China for your business success. A team of 25 years expertise in China business and communications are specialising in the revenue funnel. It is all about relationships!
Wihile the content marketing is used to build awareness among the industry decision makers, the engagement with the customers follows with Health Tourism Advisors specialised in the China market.
NEWS & ARTICLES
PureJoy! summer issue introduces some well-kept secrets to explore and great shopping opportunities closer than one would guess.
Read more on how
in Finland sport is for all
meeting & incentive travels in Saimaa
Liikuntasampo, a fountain of piece in Nummela
Lakeside experience in Lohja
Historical city of Hämeenlinna
Sharp shopping with Martini
Living the good life with Ecolife
AU3 Goldsmiths - Unique Beuty, Design & Quality
PureJoy! Winter issue reflects the pure nature of Finland and the joy of snow and ice sports. PureJoy! is an expression of the closeness to nature and the all-year round active lifestyle which starts from childhood. Magazine represents the best of Finland in various industries.
Interviews for Foreign Trade and Development Mr Mykkänen and Mr Antti Herlin, Chair of the Board, KONE Corporation.
CHINESE HEALTH & WELLBEING TOURISM
The Chinese middle class is traveling for care in big numbers. Many countries are offering back up for their health tourism providers as a country of preference for this service.
But as we know, this is not enough. All companies, big or small need to take the branding and awareness building in their own hands. The challenge is how.
Detox and Recharge Trips are designed for prophylactic use and preventive care and well-being. But the global destinations and services are equally good for rehabilitation needs.
The Health Tourism is today a big industry, valued some 100 Billion US Dollars annually. It is also expected to grow annually with 25% by 2025!
Internationally the health tourism industry forms a whole industry cluster. In your country there are health care providers from specific medical services and treatments to rehabilitation institutions and destinations. There are facilitators and specified health tourism agencies to smoothen the travel for care. This industry cluster is taking shape all over the world now.
Chinese customers have the whole world to choose from.
PureJoy! Media tells your story in a way that is China Ready. Your job is to align your service to be China Ready! PureJoy! Media is established to serve as a communications platform of your message that is targeted for Chinese B2B and B2C decision makers in the health tourism industry.